Custom Toy Stickers decals and labels for toys and games

Toy sticker guide

Choosing stickers for toys and models

Stickers on toys get handled, dropped and loved. Here is how to plan designs that suit the toy, the age of the child and the way it will be played with.

Why choose custom toy stickers?

Small toy businesses often need stickers nobody else sells: faces for handmade wooden figures, logos for a pull-along train or numbers for a custom race car. Custom printing makes those designs possible without hand-painting every piece.

For model builders and restorers, replacement decals bring back the look of a vintage toy or finish a scratch-built model with convincing details drawn from your own reference artwork.

Stickers also make toys personal. A child’s name on a toy box, a ride-on car or a play kitchen adds a special touch for birthdays and Christmas.

Popular uses for toy stickers

Toy stickers are ordered by:

• Handmade toy makers – faces, details and branding for wooden and fabric toys.
• Model builders – numbers, liveries and signage for scale models and dioramas.
• Toy restorers – replacement labels recreated from the owner’s own artwork.
• Board game designers – counters, tiles and box labels for prototypes and small runs.
• Nurseries and playrooms – picture labels for storage boxes that make tidying up easier.

Materials, shapes and sizes

Vinyl stands up to handling and wiping, which suits toys played with daily, and a laminate protects the print from sticky fingers and cleaning. Paper suits storage labels and game boxes that are handled less.

Model and toy details are often tiny, so fine lettering and thin lines should be checked at actual size. Clear vinyl lets a painted surface show around a design, which is ideal for liveries and numbers on models.

Die-cut shapes work well for faces and characters, while sticker sheets suit sets of game counters or model decals.

Toy safety and responsibility

Stickers can come loose and become a choking hazard, so think carefully before applying them to toys for babies and children under three. For the youngest children, many makers choose finishes intended for toys rather than applied stickers.

If you sell toys, you are responsible for making sure the finished product, including any stickers, meets the toy safety requirements that apply in the UK. We print the stickers you approve but cannot confirm a finished toy’s suitability.

At home, press stickers down firmly, check edges now and then and remove any that start to lift.

How toy stickers help your toy or game business

Consistent branding stickers on toys and packaging help a small toy maker look established at craft fairs and online. A logo sticker on the base of a handmade toy tells the next owner where it came from.

For game designers, printed stickers make prototypes look finished for playtesting and crowdfunding photos, before committing to full production.

Why makers and modellers choose AStickerPrinting

We check the tiny details that toy and model stickers depend on, advise on clear or white vinyl depending on the surface and send a PDF proof before printing. If fine lines are likely to disappear at small sizes, we will point it out before production.