Custom Car Racing Stickers race numbers, sponsors and team graphics

Car racing sticker guide

Planning graphics for a competition car

Race stickers have to be read by marshals and timekeepers at speed, satisfy series rules and still look good in photos. Planning the layout before you order makes all three easier.

Why choose custom car racing stickers?

Motorsport runs on identification. Marshals, timekeepers, commentators and spectators all need to see which car is which, and clear race numbers are essential for that.

Custom stickers also give a car its personality. Team colours, driver names and sponsor logos turn a road car conversion into a recognisable competitor and show sponsors that their support is visible.

Printing your own lets you match everything – numbers, names, sponsors and team graphics – in one consistent style rather than a mix of generic transfers.

Popular uses for car racing stickers

Competitors order racing stickers for:

• Race numbers – doors, bonnet and rear window numbers.
• Sponsor decals – logos for local businesses supporting the team.
• Driver name banners – names and flags on side windows.
• Class and series markers – championship and class identifiers.
• Team graphics – stripes, logos and liveries for team cars.
• Track day cars – fun graphics and club stickers for non-competitive days.

Materials, sizes and finishes

Racing stickers need flexible outdoor vinyl that follows panel curves and copes with heat, fuel splashes and washing. A laminate protects printed sponsor logos from stone chips and grime.

Numbers must be large and bold with a contrasting background panel. Cut vinyl numbers look clean on a painted panel, while printed number boards with a white background give the most contrast.

Because competition cars are often re-numbered between events or series, removable stickers are practical. Keep a spare set in the toolbox for quick replacement after contact.

Driver name banners on side windows are often cut from vinyl so the lettering sits cleanly on the glass without a visible background.

Series rules and layout

Most championships and clubs set rules for number size, font, colour and position, and some reserve areas of the car for series sponsors. Check your current regulations and supplementary regulations before designing.

Plan the layout with a photo of the car and mark out number panels, reserved sponsor areas and driver name positions. Then add your own sponsors to the remaining space.

Sponsor logos should come from the sponsors themselves, ideally as vector files, and you need their permission to display them.

How racing stickers attract and keep sponsors

Sponsors want to see their name clearly in photos, videos and live streams. Crisp, well-placed logos make it easy to show them the value of supporting your team.

Consistent team graphics across cars, trailers and pit equipment also make a small team look professional, which helps when approaching new sponsors.

A tidy car also photographs better for local newspapers and club magazines, giving sponsors extra coverage they did not have to pay for and a reason to renew next season.

Why racers choose AStickerPrinting for motorsport stickers

We lay out numbers and sponsor logos to your panel sizes and check every file free, flagging low-resolution sponsor logos before they are printed. You approve a PDF proof, and race stickers are produced in 10–12 working days, so order well before the first round.

Teams can combine numbers, names and sponsor decals for several cars in a single order.