Custom Postcard Stickers travel-style designs and mailing touches

Postcard sticker guide

Designing postcard-style stickers

Whether your sticker imitates a postcard or decorates a real one, the design has to work at a much smaller scale than a printed card.

Why choose postcard stickers?

Postcards are souvenirs people already love, but they end up in drawers. A postcard-style sticker keeps the same sense of place and memory on something people use every day, such as a water bottle, laptop or travel journal.

For tourist attractions, galleries and local shops, a postcard sticker is an easy product to stock next to traditional cards. It appeals to visitors who want a small, light souvenir that fits in a pocket.

Businesses that send postcards to customers can use stickers too: a branded seal, a thank-you sticker or a small illustration that makes a mailing feel more personal.

Popular uses for postcard stickers

Postcard stickers are popular for:

• Souvenir ranges – town, coast and landmark designs for gift shops and visitor centres.
• Photographers and illustrators – selling favourite scenes as sticker prints.
• Direct mail – branded stickers added to postcards sent to customers.
• Travel journals – mementos of trips added to scrapbooks and planners.
• Event keepsakes – festival or reunion designs in a nostalgic format.

Materials, shapes and sizes

The classic postcard shape is a landscape rectangle, often with rounded corners so the sticker does not lift at the edges. A scalloped or perforated-look border can suggest a stamp, and a die cut can follow an illustrated frame.

Gloss vinyl makes photographs bright and suits luggage and bottles. Matte paper has the soft, printed-card feel that works well in journals and on envelopes. For premium souvenirs, ask about foil details on a title or border.

Sizes are usually smaller than a real postcard. Choose dimensions that suit the surfaces your buyers use, and keep scenic photographs large enough within the frame to recognise.

Design tips and mailing considerations

Photographs need to be high resolution, ideally supplied at 300 DPI at the final sticker size. Crop tightly to the most recognisable part of the scene; wide panoramas lose detail when shrunk.

A bold “greetings from” style banner or place name reads well on a small sticker if it sits on a plain area of the image or its own band of colour. Thin script over a busy photo tends to disappear.

Stamp-inspired designs are decorative only. They are not postage, so if you use a stamp-style sticker on a real postcard, it still needs proper postage, and it should not cover the address or the stamp area.

How postcard stickers help your brand or venue

A postcard sticker carries your place or brand name wherever it ends up. Stuck to a suitcase or laptop, it invites the question “where is that?” long after the visit.

For photographers and artists, stickers turn existing images into an additional product without new artwork, widening what you can offer at markets and online.

Why customers choose AStickerPrinting for postcard stickers

We check photo resolution and the legibility of place names during the free artwork review, then send a PDF proof so you can see how your scene crops within the sticker outline.

After proof approval, postcard stickers are printed within 10–12 working days and posted to any UK address, which helps souvenir shops plan ahead of the visitor season.